About Us
From Humble Beginnings
Watch and Grow started as a simple farmer's market stall and has since grown into an internationally loved brand. Our founder, Jeremy Goldman, was a 24-year-old man from Melbourne with a dream—to feed his dog, Levi, 100% natural treats, free from additives and preservatives. Frustrated with the processed options available, he set out to create his own line of all-natural dog treats. Partnering with local butchers, he sourced offcuts from premium proteins, air-drying them in his mother’s oven at 4:00 am before selling them at a local farmers market on weekends. Jeremy’s vision for the brand grew over time and he expanded his knowledge of the air-dried process, connecting with Australian farmers and meat industry leaders across the country.
Fast forward 15 years, W&G has officially made its debut in the US…
Evolution of Watch & Grow
If It’s Not In Nature, It’s Not In This Bag
W&G treats are crafted from premium cuts of high-quality proteins, sourced from lush green pastures, the rugged red outback, and the pristine waters of The Pacific Ocean. Made with 100% natural ingredients, W&G treats provide doggos with sustainably sourced, nutrient-dense snacks packed with health benefits.